About Our Garage

It started with an idea…

Prime Performance was started by our father Rob Long in 1994. He went to W.I.T.C.C for automotive classes. Rob Worked at a Nissan dealership and eventually went out on his own and started Prime Performance. Chris and Chad both grew up playing in the shop, watching, and fixing their own cars before they even had learner permits. They didn’t have to fix cars or work for him but it became second nature. Plus race cars and hotrods were always around and those were what really made them love being gearheads.

The guys at Prime love doing project cars and trucks for customers that may not have the time, proper tools, or knowledge and want custom things done to their vehicles. From classic cars to modern high tech Corvettes and Dodge Vipers. Prime Performance have helped people reach their goals with their cars.


Our History

1994

Rob and Sue Long open Prime Performance Auto Repair in South Sioux City Nebraska on the corner of 9th and G st.

2006

Prime Performance Auto Repair moves to new location on Dakota Avenue, formally “Dakota Muffler” and becomes Prime Performance Auto Repair and Exhaust.

2015

Rob and Sue long after an amazing 21 years retire and sell the shop to their 2 sons, Chad and Chris Long.

2016

Brothers Chad and Chris purchase the business and continue on as Prime Performance steering the business towards classics, street rods, and performance enhancements along with full up-to-date automotive services, catalytic converters and full exhaust systems.

our helpful team

Chad Long

Chad Long
*Owner, lead drive-ability electrical technician. 12 years experience in the automotive industry. Graduate from U.T.I. Phoenix AZ in 2005.

Chris Long

Chris Long
*Owner, lead exhaust mechanic. 11 years experience in the automotive industry. Awarded 1st in tri-state welding held at W.I.T. in 2004.

Ryan Cunningham

Ryan Cunningham
*Lead mechanic, A.S.E. certified with 12 years experience repairing automobiles. Has absolutely zero Nunchuck skills.

Brian Long

Brian Long
*Bi-Lingual, Graduate of Northwest Iowa Community College. Automotive Degree. Man of few words but many skills.